Real estate is one of the most competitive businesses around and you will need to work as hard as you possibly can to reach more potential clients than your competition. Surveys show that over 70% of potential home owners purchase their home from the first real estate agent that they contact. It is critical, then, to make sure that they contact you as early in their decision process as possible. It is important to rely on referrals and internet marketing campaigns, but there are also a variety of ways to utilize print marketing to drive business as well. Here are some of the best ideas to use print marketing to help you stand out from other real estate agents:
- Banners Instead of Signs
A strong real estate postcard has long been an industry staple, and they remain one of the best ways to drum up business for a Realtor. Post-cards should catch people’s eyes immediately, containing high resolution, striking graphics and short, bold headlines. Keep the text on these post cards to a minimum in order to make sure targets will read everything on the card instead of just tossing it aside. Utilize both sides of your post card, including your contact information and any additional details on the address side, and utilize the full non-address side to catch the target’s attention. Lastly, make sure that the information on your post-card is current. Provide the customer a reason to act quickly by including a special offer that’s good for the next 15-30 days.
The For Sale sign in front of a house is real estate tradition, but make sure to include detailed take-away flyers along with the sign for anybody that is particularly interested. If a potential buyer is interested in the home’s exterior they will be interested in a sheet with additional information, but they could pass a home they are more excited about later or forget the address and never bother to follow-up with you or find any additional details online. By including a flyer with all the necessary information like number of rooms, bathrooms, features, etc, you can engage them much quicker in their decision process and increase the chances that they will reach out to you regarding the home.
A home with a large backyard, in-ground swimming pool and spacious finished basement will be appealing to many potential homeowners but these features aren’t immediately noticeable from the exterior of a home. For homes like these you might want to consider replacing the standard For Sale sign with a large, vinyl banner across the front lawn. You can utilize this banner to bring attention to special features like yard size, basement, total square footage, hot tubs, or anything else that might not be immediately noticeable from the street. This is another great way to bring customers further along the line in the decision process since they will be able to put the street view and best features of the home together in their minds immediately.