When it comes to commercial real estate, your marketing process needs to be precise; focusing on individual property types, as well as the location. Unlike residential, commercial properties are used for a great number of things, and you will have to determine the direction you should go with each specific property.
As you may already know, winning a commercial listing can be like playing poker, and you’ll have to employ a good game to when at cards. When going after a commercial listing, you’ll likely be facing stiff competition, and you’ll have to determine the best approach to winning the client.
Listed here are several marketing tips on how to show your value as a premier commercial real estate agent:
Each and every investor holds specific deal criteria and they are searching for real estate that will suit particular needs. Your ultimate goal as their agent will to ensure that it is simple for them to locate the listing with the specific criteria you provided. Your marketing campaign can help to make it incredibly easy to identify the property and determine if it suits the investor’s needs.
Give the Details
Along with targeting your audience by using specific criteria for each individual commercial listing, you should also be giving out details. Tell them the complete story, even while avoiding an overload of information. However, your commercial listing should contain much more than facts, as you also want to explain the property, tell a story, and entice the reader of the ad.
Cover: Your commercial real estate listing must include a photo of the property as well as any charts, the price, and the address of the property. This is not the place to sell yourself or your brand, rather this is where you promote your commercial property.
Features: You commercial listing’s feature section should comprise a bulleted list of the property’s major features. Without overloading the investor, point out the perks of the land, building, location, extras, and so on.
Maps: Each listing should offer at minimum two distinct maps of the commercial property. One will provide a map of the location and the other will offer a more detailed local highways, byways, and other roads nearby.
Disclaimer: This is where you let them know that the information you are providing is legitimate but not guaranteed. It’s crucial that you include this section in order to protect yourself and your client from liability of information.
Photos: Probably the most important aspect of your commercial listing; the pictures. You will need to offer high-quality, professional photos of the entire property. The more photos you have taken, the better, as you’ll have many options from which to choose when it’s time to list the property online or in any publications.
Once you have established your marketing strategy and ad campaign for your commercial listing, you’ll need to begin work on one to two more campaigns print and online. It’s important that you have a backup package ready, as you’ll want to switch out every 4-6 weeks; assuming you haven’t yet sold the property.
It’s also a good idea to track the details concerning the campaign; where are your potential clients coming from, which ad worked better. When you track the progress, you’ll have a predictor for all future listing efforts.