It’s far too little just to come up with ordinary content; rather, brands need to be continually producing and sharing interesting and unique ideas, information, stories, and concepts—not just any-kind-of information that’s simply “good enough” .
In content marketing, you’re either really great or really bad. This brand new age isn’t just about storytelling; it’s actually the ability to tell an actual story and do it well.
Brand content marketing needs to abide by the same fundamental standards of the traditional media.
Listed below are some guidelines to help you make your content marketing strategies work for your real estate business:
Be Truthful. Showcase genuine people, actual scenarios, real emotions, and then facts. The real estate content needs to demonstrate, not inform. It ought to who how your real estate business is working in the real world, through client testimonies, studies or client viewpoints as well as narratives.
Determine how to include. What do you or can you offer? That can be your story.
Make use of data. Data positions your content in context and also provides you with credibility. Root your content material in hard facts: Data, analysis, and figures are the basis for almost any story. Your suggestions and views may very well be a part of that story—or maybe not, all depending on what you are attempting to express. More reliable real estate content is going to be grounded in something true, not just your own experiences and beliefs. Put simply, when you’re gonna inform someone of what you think, provide them with a strong reason you honestly think it.
Cite Your Source. Offer credit when the credit is earned: Should you use an infographic from some other real estate company, cite their website source, and then provide a link.
Should you speak with an individual and then use their comments or information in your content material, credit the tips to that individual, even when you don’t necessarily agree with their views.
Look for the best source. In the real estate business world, you should always be in search of new sources for content marketing ideas and stories. Locate the individual standing as close to the core of a story as possible.
Use Spell-Check. It can be literally to the reader to notice misspelled words and incorrect punctuation. Be sure that you double-check names of clients and businesses and also make use of them correctly. If not, your content appears messy, so you risk losing your believability as a reputable, knowledgeable real estate agent.
Press releases. Include numerous perspectives when the subject matter lends to that. At the minimum, don’t disregard that other perspectives may exist; to doing so makes people not trust you.
Pay attention to hidden agendas. Should you meet with a source, be very clear on exactly what agenda is behind their viewpoint. In real estate business or any business, you should follow behind the money: Who signs their check? Are they a competing real estate agent? Investor?
Make Sure to Edit Your Content. At newspaper publishers as well as the editor is the last real spell-check before your content hits the presses, editors are the Brands should implement the same approach to the content they create and also concentrate on creating the most interesting content they can.
Keep your Content Simple. Real estate business—like in life—can be very complex. Your real estate content do away way “big words” and remove the complex to ensure it is easy to understand: Express what you would like to say in personal, understandable terms. Suppose that the audience will know absolutely nothing about your brand or service. However don’t think the reader is stupid.
Make the Client the Focus of the Content
The most profitable content possesses a human component. Your readers potential clients are actual people, which means they are going to relate far better to you and your brand whenever you relate it to them on their level.