It’s been a while since my last travel post, but in the past month I’ve visited over fifty Market Centers, from Tallahassee all the way back around to Jacksonville – every Market Center in Florida. Florida is ripe with real estate, and it seems like almost every office I visited was really thriving.
Describing every visit would probably weary you, but I’ve been able to discover a few best practices along the way that I think would be beneficial, and I’d like to share those with you.
Provide new agents with their first set of business cards, a name badge, and a professional photograph, if possible, as part of their onboarding process. Many of the offices I visited provided cards and badges, and a few even offered a professional photo for the cards; this is a great way to provide new agents their basic, necessary tools to get started with.
Implementing an anniversary gift for tenured agents. One team leader I spoke with gave every agent a small token of appreciation on his or her anniversary hire date. While it might not be feasible to provide every agent with a gift for each of their anniversary dates, it could be established for their one year, five year, ten year, and so on. Making team members feel appreciated is one of the best ways to cultivate loyalty and increase brand awareness – happy associates tend to attract new hires.
Research the nationally approved vendors and discover what benefits they provide your agents. While most Market Centers were familiar with and already using approved vendors, many were using local vendors. While this is one of the great things about Keller Williams – you can use whom you choose – almost without fail, the perceived value and convenience of using a local vendor oftentimes didn’t line up with the actual value being provided.
Establish a vendor area or “store” in your market center. Not every office I visited had a section set aside for this, but the ones that did seemed to create a higher level of agent engagement. By providing information about strategic partners that can help grow their business, the agents are enabled to make educated decisions about partners that can help them succeed. This can be as simple as building a wall-mounted showcase for vendor brochures or it can be a more involved “vendor room” with actual products and inventory for the agents to feel and view.
These were just a few of the ideas I gleaned while on the road. I’ll be sharing more along the way. We just made it back to Texas and are in the middle of readying everything for Mega Camp next week. I’m looking forward to seeing many of you again, and as always, meeting many more agents!