My last update was from the week before Mega Camp and we haven’t slowed down one bit since then. Mega Camp ’14 was our best show yet, and we had a wonderful time seeing old friends and acquaintances, and as always, making many new connections. We can’t wait until Family Reunion!
Once Mega Camp concluded and we had a couple of weeks to recap and regroup, we headed back out on our tour. We have since visited sixteen Market Centers in Arkansas, Tennessee, and Missouri, bringing our total number of offices visited to ninety. As I started in the last update, I want to share with you just a few of the things I’m learning along the way that I think might benefit you and your business.
Appreciate your Keller Williams family. My visit to the Little Rock Market Center came right on the heels of the Beverly Carter tragedy, the central Arkansas realtor who disappeared after a showing, and was later found slain by the person who had scheduled the appointment. While realtors nationwide expressed concern about the circumstances surrounding this heartbreaking incident, the local community was mourning the loss in a more personal way. While Beverly wasn’t a KW agent, the team leader for the Little Rock market center had recently spoken with her, and many of the agents in the office knew her personally. The day that I visited, the whole market center was doing safety training and reviewing procedures around keeping agents protected through a few basic safeguards. That speaks of an organization committed to the well-being of their employees and partners.
Realtors appreciate value, and oftentimes, that’s more important than having the lowest price. As someone who has bought and sold multiple homes – with and without a realtor – I appreciate the value of what a real estate professional provides. You could make a case for saving a few dollars by listing FSBO, but if you add in my time-value and the length of time the home will stay on the market versus how quickly a realtor could move the home, not to mention the headache they would save me, the “value” is much better if those extra dollars are spent. The same applies to our services as an approved KW vendor. While our goal is to be as competitive as possible with our pricing, there are times where we simply can’t offer the cheapest price. However, we can almost always intrinsically provide a far greater value than most because our sole focus is on Keller Williams. As I’ve visited with agents across the country, I’m finding that they appreciate this. If you’re curious about what specific value-added services I’m referring to, please feel free to reach out to me at firstname.lastname@example.org.
Keller Williams is a technologically progressive organization – use that to your advantage. If you aren’t technologically savvy, schedule some specific time with your Market Center’s Technology Director, if you have one. If you don’t, partner with an agent who is technologically inclined. I had the chance to sit down with the Technology Director in one of the Tennessee offices, and it was a very enlightening conversation. With the tools now available to real estate professionals, connecting with potential clients has never been easier or more cost-effective. But as she shared with me, a surprising amount of agents aren’t completely utilizing the tools they already have readily available. Change can be hard, especially if you’ve been in the business a long time and your processes work for you, but don’t be afraid to test the waters; you might be amazed by the growth in your business if you’ll begin using some of the digital tools already at your fingertips.