There are many approaches that you can take to market your brand, but in real estate, there are a few essentials that you must begin in order to have success online. Following these steps will ensure that you’re on the right track to an engaging, profitable campaign for your real estate business.
Create A Client Database
A prepared and well-organized database comprising a list of your current and potential customers is crucial to the success of your real estate business. In order to have successful marketing campaigns, you must have a targeted audience. It can be virtually impossible to outline your audience when you are lacking a current, up to date database consisting of your prospects and clients.
This database can begin as a very basic list— even a spreadsheet will do the trick, however, as you grow, it may be necessary to upgrade later on down the road.
This database should be a record of rudimentary information, but should as well contain particulars and dates that deserve a tailored message from you—birthdays, anniversaries, graduations, etc. Another tip is to have a copy of notes regarding your clients, such as home preferences, as well as pertinent family details.
Once you begin to enter this info into your database, you’ll more than likely start to notice opportunities for marketing and sales creativities that may otherwise have been overlooked and forgotten.
Create A Customer Referral Program
Your previous clients can be a huge benefit and can act as your sales team. Reward clients who send you business sending by integrating a client referral program. Let these previous buyers and sellers know that each time they make a referral, they will be rewarded in some way or another. If your client database is already in places, you can look back to confirm and to obtain even more details.
Send out Thank you Cards
With everyone texting, emailing, or Facebooking, receiving a written letter is a treat. Make a habit of sending out thank you cards to your clients, vendors, etc. The receiver of these handwritten letters are sure to enjoy the personalized effort made, and your reputation is developed even more.
Start A Blog
Although a blog involves a great deal of dedication as well as of time and resources, the return is worth it. Google, for instance, loves a blog as they tend to offer fresher, keyword-full content.
You’ll be seen as an expert in real estate, and you’ll give your readers the opportunity to solve issues and get answers to real estate questions. You’ll build trust, and your potential buyers and sellers will see your experience and knowledge, building once again on your reputation.
Blogs are also a stage to invite your viewers to engage and respond to your brand. Offering your readers content such as webinars and consultations.
Think outside of the box. Keep your content marketing schemes fresh and full of keyword- rich information. Consider adding humor and other personal acts of kindness in order to show your human side and help develop a more personal relationship with your clients and potential clientele.
Offer your clients and potentials the opportunity to get to know you. Pay closer attention to details and take notes—including these notes into your database. Offering your clients’ rewards for engaging can also help increase your online marketing presence.