Real Estate Lead Nurturing with Content Marketing
Lead nurturing is the development of relationships that have been created with qualified prospects not matter whether they are ready to buy; with the goal of obtaining their interest once they are ready buyers. Fruitful lead generation promotions – the ones that will produce business – should entail the following certain elements:
- Reliable, attractive website
- Prearranged traffic producing campaign,
- Heavy-duty call to action
- Effective lead nurturing strategy and campaign.
Defining and Understanding Lead Nurturing
There are three primary approaches to creating an online marketing campaign and making it successful:
- Traffic generation
- Lead generation
- Lead nurturing
Traffic generation entails driving targeted traffic to your website; whether from paid ads, SEO, social media or referrals.
Lead generation focuses on the conversion optimization and planned- calls to action. Lead nurturing uses a system for producing a conversation with the initial contact– pending the point of which the person has decided to become a client. By offering valuable information and keeping your brand fresh in the potential’s mind, the better your chance of transforming (converting) that particular lead into a future client.
A powerful strategy is in successful content marketing. There are a number of topics of pertinent information by which real estate agents use to provide useful content. Content marketing continues to be a staple for all efforts to produce good, targeted leads, traffic, and ultimately, all sales.
Campaigns focusing on producing equally-beneficial relationships is beneficial and when it’s finally time to buy, the lead turn to you as opposed to your competitors.
Although the initial step involved in lead nurturing is ensuring the proper contact information, it’s essential to understand that customers are staying connected using much more than a mailbox or phone. In accordance with a recent study, nearly 75 percent of homeowners choose agents who use video to promote themselves. In order to connect with your buyers, a social media presence is crucial today’s society.
As most may already know, not every single web lead will be a ready buyer. In fact, most will not be ready-to-buy on the initial contact. Nevertheless, you shouldn’t toss the leads away—you should simply place them in a “maybe later” file, and touch base with them. And, you can actually appeal to the ‘not right now’ leads through blogging; keeping your name fresh in their minds.
In accordance with research conducted back in 2012, a whopping 90 percent of buyers are now using the internet for all “homes for sale” searches.
A good lead nurturing campaign will position you as a real estate agent–one who cares for all prospects, regardless of which stage the buyer may currently resides. Keeping the potential qualified buyer interested in the key, and using tactful, useful promotion strategies will ensure that you build a rapport.