Real Estate Marketing Tips and Tricks

In today’s real estate market, knowing how to utilize successful marketing skills is essential in order for any real estate agent to be as successful as possible. To increase the amount of leads that are brought in and eventually become customers that are looking to buy or sell a home, you are going to need to use marketing techniques that are not only shrewd, but also relevant in the modern world that we live in. Here are a few tips and tricks that should make this entire process a little bit simpler.

Keller Williams real estate marketing tips

Create a Business Page on a Social Media Website
Social media websites are booming and show no signs of slowing down. To make you and your business as visible as possible to all potential customers, a business page is a must. Once you do, make sure to comment regularly and do so with your business in mind. To see what’s working, look at the comments on what you have posted and check how many likes each one of your comments is getting and tool your marketing to what works best. Try and invite any of your e-mail contacts that could possibly get you referrals, which can specifically be done from sites like Facebook. Some of the more popular websites you should look into for creating a business page include:

  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • Instagram
  • Google+

Utilizing Social Media Links Effectively
If you have your own website, one of the more effective marking tricks is to connect your website with each one of your social media pages. Anyone that views your social media account can travel directly to your website and vice versa, which can bring in new business. Make sure that your contact information is easy to get to once a person has clicked from a social media website to your actual business website, as this gives you the best chance of obtaining a new client.

Using Mobile in Tandem With Social Media
Mobile is becoming increasingly essential to a persons everyday life. If you want to leverage this platform successfully, make sure to download apps to all of the social media sites you’re connected to and share as often as possible. If you’re walking down a street and spot a new store that looks interesting or simply want to take a picture of yourself with a coffee in your hand, don’t hesitate to snap a picture and share it. A customer wants to feel as though you’re approachable and making sure that you seem like an actual person is the first step towards accomplishing this.

Ask for Referrals at the Right Time
Referrals are the best way to obtain new clients. Many real estate agents make the common mistake of waiting to ask for a referral from their current client until after that client has bought or sold the home. However, this is a mistake, as the person is no longer as invested towards you as the agent. Doing so just before the transaction has been completed is the perfect time, as they will still be focused on the current situation and will be able to think of everyone they know that is going through a similar situation, thus providing you with possible new clients.

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